Anum Batool Jaffry

In this latest series of articles, we are publishing interviews of some incredible women who are part of the tech industry or the broader STEM fields.

In these interviews, you will find women working on solving real-world problems, breaking stereotypes and creating the next big impact on the industry. This series of interviews shows that even with the lowest rate of women participation in the labor market in Pakistan, there are still lots of smart women who are creating and using technology to work wonders.

Today, we are featuring Anum Batool Jaffry. Read on to know more about her work and get inspired.

Tell us a little about yourself, your background, your education, and your work.

I am mompreneur – mother of a 5-year-old boy. By education, I am a Maths graduate. I have founded and run my logistics startup, Parcel It for about 4 years. Run an online clothing business, Khush’posh for about 2.5 years. Founded and running a small-scale and non-profit organization Al-Murtazain. It focuses on empowering underprivileged communities in education, health, and social sectors. Currently, switched to Digital Marketing and become a certified Digital Media Marketer.

What are your future plans/aspirations? What impact it will have on the community/society/your team/your project?

I plan to carry on with digital media marketing. With my knowledge and expertise in content creation, blogging and digital marketing, I would wish to educate and counsel emerging startup owners (specifical women) to know the importance of digital media for their ventures’ growth.

Please brag about your career accomplishments, what are the things you are really proud of? 

I have run and managed my logistics startup as a solopreneur for 4 years and have been among the very few women to lead a logistics business single-handedly. I was one of the female-led logistics business owners selected at Supplier Diversity Summit ‘18.
My startup, Parcel It was qualified for an Office Hour with one of the leading investors at 021 Disrupt ‘18.

What has been your best education/career decision and why?

Being an entrepreneur has been my best career decision because it has shown me ways to prove my leadership skills, I have also been lucky to mentor and counsel many aspiring women entrepreneurs at their initial startup stages.

What’re the best lessons you’ve learned?

There is no recipe or special key to success. You got to stay focused, work smartly and achieve your targets.

Which woman inspires you and why?

I can not name any because I seek inspiration from all those women who are positive-minded, supportive and empowered.

Do you think Pakistan has changed as a society, in terms of accepting career-oriented women? What needs to change to help more women come forward?

There has been a good change, more people are accepting women on key positions yet the mindset that women should not be working or can not hold higher-level or technical positions should be changed.

What will be the biggest challenge for the generation of women behind you?

I believe they will be more competition to survive and prove their worth in a male-dominated society.

If you could change one thing about the tech industry/business, what would it be?

I would like to see more and more women participating in major tech-roles. The tech industry should give a more inclusive and cooperative environment for women to work.

How can WomenInTechPK help you and other women?

WomenInTechPK has been a great platform so far. For me, it has been a source of daily motivation and inspiration to see so many young and talented women excelling in their respective fields. For other women, it must serve the same purpose.

You can follow Anum Batool Jaffry using her profiles below, and please do not hesitate in hiring her for your next project.







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