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In this latest series of articles, we are publishing interviews of women working as a professional or a student in the technology sector. The objective is to highlight their work and contribution to the industry and the community.

In these interviews, you will find women working in technology to solve real-world problems, break stereotypes, and create the next big impact on the tech industry. This series of interviews shows that even with the lowest rate of women participation in the labor market in Pakistan, there are still many smart women who are creating and using technology to work wonders.

Today, we are featuring Anum Batool Jaffry. Read on to learn more about her work and get inspired.

1. Tell us a little about yourself, your background, your education, and your work.

My name is Anum Batool Jaffry. I am a single mother to a 9-year-old boy. As a writer by profession, I am a Senior Content Writer Level II at Imperium Dynamics (leading Microsoft Solutions Partner). Before that, I founded and ran a delivery service startup, Parcel It, for about four years. I have also engaged myself in other small online businesses, training, and freelance work. By education, I’m a FAST drop-out.

2. What are your plans/aspirations? How will it impact the community/society/your team/your project?

I aspire to be a renowned writer, author, and marketer. I also plan to complete my degree in Marketing or Psychology. Besides, I manage and run a close non-profit org (community), Al-Murtazain It aims to support and empower underprivileged community members with their education, medical, and basic expenses as well as help them develop professional skills. Other than that, I have founded a Social Club, Daastango Karachi, to reconnect with Karachi’s heritage. Daastango Karachi designs social walks to explore, network, and socialize over history, art, architecture, and food.

3. Please brag about your career accomplishments. What are the things you are proud of?

I’m proud to be a content entrepreneur, working as the only Senior Content Writer leading all content initiatives at a leading Microsoft Solutions Partner.

4. What has been your best education/career decision, and why?

My career decision is to enter the software industry because I have always wanted to excel as a tech professional.

Anum Jaffry

5. What are the best lessons you’ve learned?

Failure is not final; it’s just one of the steps leading you to success.

6. Which woman inspires you and why?

I can’t name one, so here is a quick list. Arfa Sayeda Zehra is the special advisor to the prime minister for education and national harmony affairs Zahra Ali Syed is a researcher and sustainability expert. Saman Jafri, Anoushey Ashraf, Fajr Rabia Pasha, and many others. All these women are experts in their fields, have a progressive mindset, and are change-makers.

7. Do you think Pakistan has changed as a society in terms of accepting career-oriented women?

What needs to change to help more women come forward?
Yes, the change is there. It’s slow, but we need more supportive men to help more women come forward.

8. What will be the biggest challenge for the generation of women behind you?

I can’t think of anything in particular.

9. What would it be if you could change one thing about the tech industry/business?

Micro-management.

10. How can WomenInTechPK help you and other women?

WomenInTechPK is already doing incredible work. It has helped me and many other women excel and support each other in various industries.

You can follow Anum Batool Jaffry using her profile(s) below, and please do not hesitate to hire her for your next project.

LinkedIn: www.linkedin.com/in/anumbatool

Instagram: www.instagram.com/anumbjaffry 

Twitter/X: www.twitter.com/AnumJaffry

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